Tag Archives: employer brand

A recent client had persistent trouble filling multiple open roles. Leadership felt that a sub-par applicant pool was to blame. Why was the company not attracting better candidates? The answer lay in the company’s “employment brand,” its image among current and potential employees and the perception of the company’s culture and work environment. A negative employer brand was not only hurting the company’s chances for recruiting talent, it was contributing…

For the first time in recent memory, we are experiencing a simultaneous softening of the economy and significant labor scarcity. With the consumer price index rising at twice the rate as hourly earnings, potential employees are seeking stability - but not necessarily through employers. More people are willing to dip into their savings and stay unemployed longer in order to find the right job. What does this situation mean for…